Art and the Potential of Technology

Make no mistake, I love traditional art forms—not necessarily traditional content—but the forms themselves: live theatre, dance, poetry, fiction, painting, film. And like everyone in the arts I have, for a long time, been aware of the impact of technology in the arts. Who can be involved in photography and not be aware of that? Most photography, however, just uses new technology to arrive at the same old place: a print on paper that can be put into an album or framed and hung on a wall. Much the same thing happens with other current uses of technology.

Our acceptance of technology is evolutionary. We adapt in order to do our jobs or our art and don’t think much about it. I sit here typing on one in a long line of successive keyboards; the hardware has changed, the operating systems have changed, the software has changed, but the keyboard is still the old qwerty design, albeit in a far more (for me) ergonomic package. So I don’t notice the changes so much.

We also don’t notice the evolution in publishing. Technology is what makes it possible for you to be reading this. Most of us don’t think what a recent innovation this is; we sit down at the keyboard, go online, read what we want, publish what we want. One of the ongoing themes of Seth Godin’s The Domino Project is the impact that technology can and is having on writing and publishing.

Despite our love for the feel of paper and page-turning and the physicality of books, many of us now read on mobile devices of some kind or another. It’s easier, more convenient, and (in most cases) cheaper. It also works better for publishers: same income, less investment, no inventory. So we download ebooks into our Kindles or Nooks or apps and read away.

None of this is big news. At least that’s what I thought until I was this week introduced to a “book” called The Fantastic Flying Books of Mr. Morris Lessmore by Moonbot Studios. It is really an iPad app that is designed to “revive a love of story in all.” The creators have used animation, words, voice, music and genuine interactivity to produce a work that is “old-fashioned and cutting edge at the same time.” It’s an amazing piece of work.

Then, all of a sudden, the capabilities of this technology hit me.

Now I have seen video and film in art exhibits and museums. I have played with “interactive” art pieces. Usually those pieces are unsatisfying. In many cases it is an issue of production or presentation values, a lack of understanding of interaction, or editing. Such work often engages one or two senses, but is not fully absorbing. This was the first instance where I have seen technology really used to its fullest. Morris not only engages all of the senses (except smell), but also activates the intellect and the imagination.

And it is not just the book, although it is truly delightful. What is really exciting the potential. This is finally immersive computer technology with a use other than gaming. This is technology used to create and present art, art which fully engages the viewer and is distributed via the internet. The possibilities are astounding.

At present, most, but not all, animated book apps seem to be geared toward children, and certainly they are appropriate to the young, but the implications of the technology are much bigger than that. It doesn’t take a great deal of imagination to see how this technology could be used to create all sorts of art projects. Yes, it requires a different sort of thinking: it is not applying paint to canvas, or even digital manipulation of captured images, or text-only story-telling. But it does allow artists to leap into what has become the mainstream of communication in this century.

Author:
Date: Monday, 31. October 2011 0:26
Trackback: Trackback-URL Category: Creativity, Originality, Technology

Feed for the post RSS 2.0 Comment this post

Submit comment

hogan outlet hogan outlet online golden goose outlet golden goose outlet golden goose outlet golden goose outlet golden goose outlet golden goose outlet golden goose outlet golden goose outlet golden goose outlet golden goose outlet golden goose outlet golden goose outlet canada goose pas cher canada goose pas cher canada goose pas cher canada goose pas cher canada goose pas cher hogan outlet hogan outlet hogan outlet hogan outlet hogan outlet