Why Art Really Matters

Last week’s post dwelt upon the need for artists to work within a very imperfect system. As I thought about it further, I realized not only that art should matter, but that art does matter, perhaps not the way Hazel Dooney wants it to, or as much as we think it should, but it does matter right now, even in our very imperfect world—in lots of ways.

The arts are good for business. For example, the arts bring consumers to downtown areas. Just google “art helps downtowns” and you can read article after article about how this event or that production boosted downtown businesses. The arts are significant for other businesses as well. The National Governors Association in a 2012 study entitled “New Engines of Growth” has recognized the impact of the arts and culture on economic development and has suggested ways to incorporate the arts, culture, and creative businesses into economic development plans.

Those plans take into account that employers are interested in talented people with creative abilities, particularly for higher-level positions, and creativity is something one learns most easily by being associated with the arts. Moreover, a creative, cultural environment helps attract and retain those people, which opens the door for even more creative employment.

And arts employment is significant. According to the National Endowment for the Arts, as of 2009, 2.1 million people in the United States were artists. By anybody’s standards, that is a lot. You should also be aware that that number includes only actors, announcers, architects, fine artists, art directors, animators, dancers, choreographers, designers, other entertainers, musicians, photographers, producers, directors, writers, authors. The list does not include a number of other occupations which depend upon the arts and artists for survival: agents, gallerists, curators, box-office staff, press agents, publicists, auction-house employees, and technicians, just to name a few.

Another aspect of the business-art partnership is that companies purchase art. “Commercial art,” you say. “That’s not real art.” It is real, and it is art. Just ask the artists who made it.  Yes, there is some factory-manufactured stuff hanging on walls and decorating reception areas, but the more successful and high-end the business, the better the art that they display. And it’s not just prints and knock-offs. Much of it is real, artist-made one-of-a-kind or limited edition art.

And those are just some of the economic reasons why art really matters. There are other reasons as well, just as important as economics. Some would say more important.

Studies link arts instruction with higher IQ scores and higher intelligence in children. Research “shows tight correlations between artistic endeavors and cognitive abilities.” Essentially, “performance or practice of any of the art forms” can “influence cognition, including attention and IQ.” And this finding is confirmed by a number of studies.

Art not only improves cognition in children, but can improve adult brains as well. It can often do this by presenting us with problems in ethics, philosophy, or design to consider.

But perhaps the biggest reason that art really matters is in its ability to enrich our lives by fostering empathy and understanding, helping us see connections, and putting us in touch with ourselves and the rest of the world. As the late Robert Hughes said, “The basic project of art is always to make the world whole and comprehensible, to restore it to us in all its glory and its occasional nastiness, not through argument but through feeling, and then to close the gap between you and everything that is not you, and in this way pass from feeling to meaning.”

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Date: Monday, 20. August 2012 0:14
Trackback: Trackback-URL Category: Audience, Education, Marketing

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