Respect Your Audience

A reader commenting on last week’s post cited the negative side of making the work match the movie in the artist’s head, and, in at least one case, re-working a published project once the technology became available. What is key here is the idea of re-working, re-doing, or modifying. When I wrote the original post, I was not thinking of work that had already been made public, but rather a work that existed nowhere except in the artist’s imagination. When the artifact already exists in the world, and the artist capitalizes on new technology or decides to modify that artifact for whatever reason, we have a completely different situation.

George Lucas decided that not only was he would use new technology to modify the original Star Wars trilogy in 1997, he would do so with a great deal of publicity and major re-release. If Lucas had done what other director/producers have done, he would have issued a “director’s cut” or “ultimate edition” on DVD when he found the technology, such as he did in 2004. This would have caused much less backlash. This is also the traditional way to make such changes in the cutting or modification of a movie.

Stephen King used a quieter approach when he rewrote parts of The Gunslinger, the first novel in The Dark Tower series. He modified the work, and the new edition was published—fairly quietly and with a full explanation from the author. Those who chose could pick up a copy of the rewritten work; those who were not interested could reread the copies they already had in their possession.

Lucas’ error, at least in my opinion, was concentrating on how he, the artist, felt about what had been and should have been created and ignoring the relationship between the audience and the artifact. Such a relationship develops, sometimes quite rapidly, and exists quite apart from any relationship the artist has with the artifact.

This is a lesson I learned not long ago. A collector of my work is also a person that I have to see fairly frequently in connection with my day job. One of my images hangs in his office, so I see it every time I visit. And every time I see it, I wince because I matted it “incorrectly.” Yes, it’s a detail; but to me, an important detail—something that was a “make it work” decision that doesn’t quite work anymore— for me. Finally I told him that I was thinking about re-matting it for him. He quickly informed me that I might see things that he didn’t, but that not only was he satisfied with the presentation, he actively liked it and would not appreciate my tampering with it. This made me re-think the whole idea. I can certainly modify matting for future prints of this particular piece, but I will probably leave his alone. It is, after all, his. He paid for it. He sees it every day and has feelings about it. I, on the other hand, see it only once in a while and in a completely different mental/emotional context.

If the piece in question is still in our imaginations, we can delay or modify or anything we want. If, however, the piece in question is in someone else’s possession or has been widely disseminated, we might want to be careful about modifying it. Just as the makers have a special relationship to the art they are making, so do the audience and collectors of those same pieces. The audience/collector relationship is very different, however. Someone sees something in our work that resonates, and decides that he/she has to own the piece in order to have that experience on a daily basis. Then that relationship further develops over time, and sometimes becomes just as passionate as that of the artist. And we, as artists need to be respectful of that relationship: it’s the very reason that we have an audience.

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Date: Sunday, 17. March 2013 23:25
Trackback: Trackback-URL Category: Audience, Creativity

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