It Took an External Nudge

Many of us have multiple to-do lists. Mine consist of day-job lists, theatre lists, photography lists, household chores lists, shopping lists, and others. Needless to say, many of the tasks fail to get done in a timely manner and continue to occupy a place on the list—sometimes for weeks or months. Periodic reviews always result in the same “Oh yeah, that.” And “I need to get to that.” And they continue to occupy a place on the list while newer, more pressing matters get take precedence.

Then something happens and that item soars to the top of the list. Recently I had such an incident. One item on my list was “finish web site.” The project was a complete makeover of my photography site, which, as the to-do item indicated, had not been finished. The major changes were complete and what was left was tedious and time-consuming and not very interesting. So it got put off.

Then early last week I got a text from a friend telling me that she had shown some of my work to a person who came with an impressive set of credentials and who had indicated sufficient interest that she was planning to look at the website later and that she might get in touch with me. Photography inquires had been slow, so this lifted my spirits considerably. Then I remembered that item on my photography list. Quickly I grabbed the nearest device, my iPhone, to check the site—I wasn’t sure exactly where I was in the process of updating. The first thing I saw on the opening page of the mobile version of the site was an error that I had not known was there.

As soon as I could, I sat down at my desktop and began to find and fix first errors and then obvious unfinished work. In just a few hours, I had the site looking pretty good. The errors that had shocked me were repaired in all versions of the site. A couple of galleries had been activated, and some images had been resized. It no longer looked broken or incomplete.

But it wasn’t finished. As I had worked to fix things, I discovered other things that I wanted to tweak—and I will, but at a less urgent pace. The item is still on the list, but it’s priority has shifted because I became aware of what I should have known already—that the web site is all some people know of my work, and, more importantly, I never know who might be looking at it at any time, so it needs to look as good as possible—all the time.

The larger lesson is that an artist should not have to wait for an external nudge to do what needs doing. We teach and are taught that we must learn to create without external validation, that we must be able to evaluate the quality of our own work without waiting for outside praise or criticism. The same thing applies to putting our work out there. Another friend of mine holds that art demands an audience. Given that, we must motivate ourselves to let our potential audience see our best work presented in the best possible way. And we must keep current; we must make it a practice to nudge ourselves.

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Date: Sunday, 1. November 2015 23:36
Trackback: Trackback-URL Category: Audience, Marketing, Presentation

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