Post from February, 2024


Sunday, 25. February 2024 21:08

The last post came about strictly by serendipity. A friend commented that it was getting so that all artists had to be their own publicists as well as knowing their craft and suggested that I might do a post on that subject. I made notes, understanding that it would take some time and a bit of research to make a coherent post about the topic. The very next day on Threads I had a multi-page thread on the same subject come across my “for you” feed. Within two days I accidentally discovered an internet article on the same subject. The universe seemed to be telling me that I should go ahead and create the post. So I did.

Serendipity seems to have “two variations: 1) looking for something and finding it in an unexpected way, and 2) looking for something and finding something entirely different and very useful.” Notice that the emphasis is on chance. Serendipity is not something that we do; it’s something that’s done for us—all we have to do is recognize it. Of course that recognition of the happy accident may require some wisdom to recognize the unexpected observation. We have to be able to identify the useful information or idea for what it is. As a matter of fact, “serendipity has played a prominent part in many scientific discoveries.”

While some say that serendipity is just a chance thing, a coincidence, others believe that one of the way’s the universe tells us things. Sometimes, the serendipity is so strong that it seems the universe is demanding that we deal with whatever the topic is. Admittedly, that is a somewhat mystical approach, but the mystical aspect does not make it invalid. Perhaps the universe was indeed telling me to write the blog post.

Most of the time, however, I think that we create our own serendipity. Take, for example, the blog post in question. Since it was mentioned to me the day before I saw the thread, the topic was on my mind to some extent, which may have caused me to pay attention to the thread when I saw it. Had I seen the same thread the day before, I might have missed its significance all together. Had those two things not happened I could have entirely overlooked the internet article when it came by. Perhaps having that topic in mind—even at the subconscious level—causes us to look at the world with a different lens, one which causes us to be more aware of other data that may be related to the topic at hand.  Thus we are more alert when serendipity strikes and are in a better position to utilize the coincidental information.

Whether serendipitous ideas are completely coincidental or are the result of our mindset, we must take advantage of them when they happen. There seems to be little doubt that having the topic in mind, no matter what level, makes us more open to useful information. So we would do well to keep our current projects in mind at all times, so that we up the possibilities of encountering the serendipitous.

Category:Creativity | Comment (0) | Author:

Self-Promotion: a Required Skill for 21st Century Artists

Sunday, 11. February 2024 22:02

The traditional path to a career in the arts is no longer available. It used to be that the artist would spend time honing their craft, then produce a product. Using networked contacts, the artist would then locate a gatekeeper, and if the product were deemed worthy, it would be sent out into the world. With the exception of the contacts and an occasional interview, the artist was free to devote time to creating the next work.

Today the artist still has to produce a product and maintain a network of contacts, but also has to have a social media presence. Actually, the artist needs more than just a social media presence; the artist needs to become an influencer. So great is the need that some believe the profession of artist no longer exists—“only ‘influencer’ remains.” What this means is that the artist needs to establish a “personal brand,” learn the technology associated with a number of social platforms, decipher the algorithm that will push postings on each of those platforms, and—most importantly—post consistently. That means time away from making art and spending more time on self-promotion. Soon, the artist is spending more time working on their brand rather than on making art. As musician Ricky Montgomery says, “Next thing you know, it’s been three years and you’ve spent almost no time on your art. You’re getting worse at it, but you’re becoming a great marketer for a product which is less and less good.”

Some celebrate this phenomenon. It’s more democratic, they say. What they don’t say is that when the artist is self-promoting on social media, they are competing for attention with everybody else on social media, whether they are artists or entrepreneurs selling new and exciting life styles. They are, in fact, competing with the world. And, it’s not as democratic as it seems. The gatekeepers are still there, except now, they not only worry about how good the artist’s work might be, but how many followers the artist has on Instagram, TikTok, X, Threads, YouTube, or Facebook. Gatekeepers are now looking for a guaranteed audience. Not only are there stories about writers who do not have enough of a following to be published, but there are instances of actors who were not cast because their competition had a bigger following on Instagram. No one is immune; Rebecca Jennings, in her Vox article, “Everyone’s a sellout now,” notes the case of a 65-year-old accountant who is “being encouraged by her company to post on LinkedIn to ‘build [her] brand.’”

And if the artist is opposed to self-promotion for whatever reason? Too bad. This is the society we live in today. So, yes, an artist could produce a fantastic work of art, whether it be a book or painting or photograph or sculpture, and never have it see the light of day because of lack of self-promotion. Joan Westenberg says that “we have confused popularity with skill. The number of hearts, likes, and followers determine a writer’s worth—not the quality of their prose.” And that may be sad, but until something changes, that’s how it is, and any person who wants to survive as an artist had better add self-promotion to their list of required skills.

Category:Marketing | Comment (0) | Author: