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Gaming the System, Part 2

Monday, 20. April 2015 1:00

Last year I posted and article called “Gaming the System” which began with the notion that if one studied a given juried show sufficiently, one might be able to develop a recipe for acceptance. So I decided to try it, and found that it might not be as easy to do as to say. In the past I have done somewhat similar things such as picking pieces for juried shows based on knowledge of the juror. This time it didn’t work. However, my lack of success taught me several lessons:

  1. Hubris never goes unpunished. This is something I should have known from reading the Greek tragedies or just from living, but it is a lesson that we often forget, particularly when things are going well, and we have a string of successes. We think we have it all figured out. We don’t. And is well to be reminded of this from time to time.
  2. There are always variables that we do not take into consideration. In this case, one (and maybe two) of the jurors was different from the years prior. This means that the flavor and focus of the show became unpredictable. Not everything can be anticipated.
  3. Likewise, there are always details that we miss or misinterpret; sometimes those little things matter more than we know.
  4. Risking failure is good for us, and if there are no occasional failures, there is no real risk. And this was, at least by my standards, a spectacular failure. There was a significant investment of both time and money, and while, in my estimation, the resultant images were very good, they do not really fit with the rest of my portfolio, so I am not really sure what, if anything, I might do with them. So, yes, this project could definitely be considered a failure.
  5. The biggest lesson that I learned, however, was that even if I know the parameters required, I cannot make art that does not at least try to match my personal aesthetic. It became apparent as early as the planning stage for this project that I am not able to create art to satisfy requirements completely outside myself. Even knowing the recipe, I had to make the pieces my own, had to make the say what I really thought. Probably this is something I should have known about myself before, but I did not, and least consciously. Then I had to reconcile my new learning concerning my aesthetic and the fact that I often direct plays that are aimed at a particular type of audience or prepared for a particular venue. The difference is that once the play is selected for whatever reason, what I do with it during the rehearsal process is to shape it in accordance with my own personal aesthetic. Again, this is something that should have been obvious, but, for some reason, was not.
  6. Evidently, I do not have what it takes to game the system in the way that Dan Colen, Jeff Koons, and Damien Hirst seem to. This may not be a terrible thing.

So my grand experiment in gaming the system resulted in six valuable lessons. Even though the project was a failure, these lessons make it—to my mind—a worthwhile endeavor, an endeavor worth writing about. As a result of this experience, I will do exactly what I have encouraged other artists to do: continue to risk, sometimes fail, learn from the failure, move on.

Category:Aesthetics, Creativity, Originality | Comment (0) | Autor:

Gaming the System

Sunday, 1. June 2014 23:21

A friend of mine, a photographer/sculptor, and I recently attended an annual international art show, a fairly prestigious one, that we have been to several times. One of the things we noticed was that there was a great similarity among a number of pieces in the show as well as among the pieces in this show and last year’s show—and the one before that.

Afterward, we were discussing the show and the noticeable (to us) similarity among the pieces being shown, and about how an artist could, if he/she really wanted to, could come to a couple of shows and figure out the recipe for securing a place in that show. Then the artist could make a piece to fit the show. If one’s skill were sufficient, having a piece in the show should be no real problem. The task would be even easier if the jurors or curators were the same from show to show or if the show were held at regular intervals.

He went even further, saying, “If you wanted to write a recipe book on how to make art that would fit the bill—for any show, that show could serve as your guide. Wonder what would happen if someone would do a book like that?”

My guess would be that such a book would be ignored, or at best marginalized. It’s something that no one wants to hear, but it’s something that anyone who has been involved with the art world for more than a year and is sufficiently analytical knows. It’s a system, and like any system, it can be played and rigged. Everybody knows it, and many capitalize on it. Much of what is produced is created exclusively to be shown and/or sold in particular places; it’s about success in the art world—and money, of course.

John Seed, writing on The Huffington Post said, “I sometimes feel like the art market is a ship that has been taken over by dollar-waving pirates: the same ones who brought us junk bonds and the mortgage meltdown.” There is no indication of which specific artists he thinks are catering to these dollar-wavers except that he is talking about Dan Colen and unnamed others.

My friend does name other artists: “That’s exactly what Jeff Koons and Damien Hirst have done—game the system. They looked around, figured out how it worked, and made things that would fit the recipe.”

Seed acknowledges the motivation for such art production by quoting Colen: “It’s such a paradox. You come from this place where you want fame; you don’t want to be bourgeois, but you want to be successful. You want to be accepted, but you also want to be going against the grain. You want to be on the outside, but you want to be on the inside.”

Seed adds, “The way I understand Colen’s ‘success’ is that it is a social phenomenon, not an aesthetic one.” And there you have it. This approach, cynical as it is, is not about the artist’s message or philosophy; rather, it is about achieving success in the art market. And, as Seed points out, many critics (Jerry Saltz excpted), as well as others in the art market, support such efforts.

The question for the artist is then: if you can figure out what will allow you to show your work in this or that show or venue, what will allow you to sell, what will make you successful, why wouldn’t you do that? And there is no correct answer. You certainly can do that; others have and have bought houses in the country with the proceeds. Some have taken a different path, and produced the work that they wanted to, work that said what they wanted to say, work that they were able to pour themselves into, work that, to them, was necessary. Sometimes it sells, sometimes not.

Each artist has to decide for him/herself. Choose well.

Category:Marketing, Presentation | Comments (1) | Autor: