Sunday, 26. July 2015 23:33
Frequently, I hear artists complaining about the lack of support the arts receive in today’s America. Theatres, except those on Broadway and a few select others, are running at less than capacity; some run at such reduced capacity that a half-house is considered good. So we whine.
Older artists will tell you that this was not the case in the past, that there was a “golden age” when all seats were full and paintings flew off the wall. How long ago that was depends largely upon the age of the artist making the statement. And there was a time—within my memory—when theatres had far more audience support that we see today. That, of course, was before 200+ channel cable television and the internet. Now we have not only the competition of cable television, but of multiple web sites streaming video and games on demand 24/7.
So those who were just looking for an entertainment to fill their time now have more choices than they can consider. Why would people dress to go out and sit with other people they don’t know to see actors perform when they can sit at home in their underwear watching the best that Hollywood has to offer? In terms of entertainment, many audience members see little distinction between live theatre and streaming video, so live theatre artists whine.
What also seems to be gone are the days when buying original art was popular, if such days ever existed. Walk through any gallery; visual and plastic arts are not moving, particularly those pieces that are priced in the three-digits-plus range—at least until one gets to the multi-million dollar level. (And those auction purchases seem to be not so much about art as about conspicuous acquisition and investment.) The vast middle-ground moves very little original art, and for much the same reasons that theatre doesn’t: reproductions are everywhere. If a person is looking for decoration (and, face it, most people are) there are thousands of pre-framed lithographs of both famous and unknown work, “original oil paintings” mass-produced in “painting factories” in Asia, illustrations, internet images. So why pay for the real original vision of a living artist? The artists whine.
But whining about today’s conditions is not productive; neither is longing for the “good old days.” Those days, if they ever existed, are gone; now we have to deal with it what is.
A multimedia artist I know says that acquiring art is like making a love connection and I think she may well be right. The collector sees the art, connects with the art, wants or needs to have an on-going relationship with the art, which means, unless the art is available to view on the internet, that the collector must buy the art. So the art goes home with its new owner to continue the love relationship.
And we know there are all sorts of “love connections,” some deep and long-term and some shallow and temporary. Different aspects attract differently, and most know that we can change those to attract a different sort of interest from a different sort of person. Likewise, the artist can modify his/her output to attract a different kind of collector.
That’s one way of dealing with things. Another way is to remember why we got into art (or art got into us) in the first place. It wasn’t about money. It was likely about having something to say or having a need to create. If we remember why we do it, and recognize what the market conditions really are, we can produce our art, put it out into the world, and quit our whining.