Sunday, 10. November 2013 23:33
A couple of weeks ago, I exhibited in an art show to which almost no one came. So we stood around and chatted and nibbled the refreshments and wondered why, not that that information would have really been useful. Then, last week I wrote a blog that seemed to have been read by no one, to judge from the lack of feedback.
In both instances, final outcomes were not what conditions would have predicted. An “I’ll-get-back-to-you” at the art show actually did, and purchased three pieces. And statistics showed that an average number of people read the blog; they just hadn’t seen a reason to comment on it or press a “like” button.
But these instances did make me think about the connection between our work and our audience. Theatre, the textbooks tell us, requires an audience—it’s an essential ingredient. At the other end of the spectrum are visual artists and bloggers, of course, who are pretty sure that no one is paying attention to anything they are doing. Does this then mean that the connection of the audience to art varies with the medium? Or is it that different artists approach the question of audience differently? Or is this one of those questions that requires that we look deeper?
A starting point might be to try to determine the relationship between creating art and the audience for that art: do we make art for the audience or some other reason? The answer probably depends on what sort of art we are making as well as how much we are willing to cater to audience taste. Commercial art, for example, must please a certain audience; pop art usually caters to the perceived taste of the anticipated audience.
Regardless of what we are creating, at the most fundamental level, we make art for ourselves. Then consideration of the audience comes into play. How much consideration is given to the audience depends on the artist and the work. For example, those who work in performing arts take audience expectations into consideration—will the audience understand it? Will they like it? Will they hate it? And it’s not all trying to please the audience; in some cases, performing artists will push the envelope of audience acceptance for a variety of reasons. Playwright Harold Pinter has been noted to perceive the audience-play relationship as a battle.
On the other hand, those visual artists and writers mentioned earlier who don’t yet have an audience or who are completely removed from the audience seem to be completely unaffected by any potential viewers or readers. It’s not that they are more “pure;” it’s just that they are, for the present, unaware of how people might react to their work so they don’t think about it.
Like them, we continue to make art for ourselves, maybe considering the audience or maybe not. Then we abandon it to whatever audience is available. That audience responds to our work in some way or the other, and thus exists a conversation between the artist and the audience. It can be can be warm and friendly or, as in the case of Pinter, it can be adversarial, or it can be anything in between. And it can operate on an emotional, intellectual, and spiritual level or some combination. And it certainly can be and almost always is asynchronous. And in that conversation is the importance of art.
No matter why we set out to create art, no matter how much or how little consideration we give the audience during that process, the fact is that the audience functions as the other party in the conversation that is our art, and, for good or ill, completes our work.